an open letter to St. Mark’s
Dear St. Mark’s Coffee,
Just wanted to let you know that I have absolutely no problem with your price increase, or for that matter, your proposal to charge for Wifi. It’s your business and, yeah, I get that it is for profit – but thanks for the scolding reminder.
I think SM’s is a great local institution and I know running a small business is no easy undertaking so it is with respect that I would ask you to Please. Stop. Whining at your customers.
Seriously, you’ve had a version of this sign hanging up by the register for, what, two years now? Longer? I find it accusatory, condescending and just silly. If people are taking advantage of the space, kick em to the curb. You could also program a wifi password into your receipts as many similar businesses already do. Or just straight up charge for the WiFi and be rid of ye olde wireless wranglers who exploit you so.
Instead, you opt to whine about it. What’s worse is that you don’t even whine in a way that lets your customers know what you consider to be a fair price for the honor of sitting in the coffee shop. I’m actually not being a snark here: how much should I be coughing up if I’m planning to park for three hours? $5, $10, $20? You’ve never specified, perhaps because it’s easier to engage in willy nilly whining.
And certainly, scrawling magic marker fatwas is much easier than doing things that might actually make you more profitable. Things, like, say… changing your menu already! Maybe some new sandwiches instead of the tired, paninis? Perhaps some soup that outshines what you can find in a can for half the price? Seriously, if you gave people more choices they might stay for lunch instead of just sipping a coffee for three hours.
In short, I’d encourage you to spend more energy on the menu than on the magic marker rants.